Human Appeal launches powerful new video to encourage Ramadan donations



My name is Jon and I’m working with the UK humanitarian aid charity Human Appeal who have just released a video to coincide with Ramadan at that I thought I’d send over for possible inclusion on Islam Tribune or to share on your social media channels.

In the video a shadow sculpture turns a child into an amalgamation of the rotting food, damaged medical equipment, dirty water, and ammunition which pose a threat to child mortality.Poster design by Shawn Chin

It would be fantastic if you were able to share the campaign to raise awareness and support amongst Muslims who can help to end child mortality and global poverty – anything that you can do to help would be much appreciated.

Ways to support the campaign:

•Embed the YouTube video in a post on your website:  <iframe width=”560″ height=”315″ src=”” frameborder=”0″ allowfullscreen></iframe>

•Share the Facebook video on your Facebook page:

•Retweet on Twitter:

I’ve included the full press release below that you are welcome to use:

Human Appeal Launches Powerful New Video to Encourage Ramadan Donations

Aid charity’s emotive film ‘Shines A Light’ on child mortality and global poverty

International humanitarian aid charity Human Appeal has partnered with multi award-winning content agency Don’t Panic London to produce an arresting new film. ‘Shine A Light’ raises awareness of the variety of human rights abuses and humanitarian issues that Human Appeal seeks to redress.

The film has been launched to coincide with the start of Ramadan on Wednesday 17th June. The month of Ramadan is extremely important for charitable giving because, besides fasting, Muslims are expected to make contributions to charity during this period.

‘Shine A Light’ is an emotive and powerful short film that explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition.

Objects in the sculpture represent Human Appeal’s work in 25 countries across three continents:

•A family photo with the parents singed out represents the 132 million orphans worldwide[1]. Human Appeal donors currently sponsor 80,000 orphans around the world.

•Broken syringes and rusty surgical tools signify the 400 million people without access to essential health services[2]. Human Appeal is in the process of establishing and equipping a maternal health centre in Satkhira district, Bangladesh, to benefit 2,000 poverty-stricken pregnant women in the area.

•Insect-ridden food shows that 3 million young lives are lost unnecessarily each year through malnutrition[3]. Human Appeal has delivered over 10 million kilos of flour across Syria alone in the past two years, benefiting over 2.7 million people.

•Dirty water dripping from a tap denotes that one in nine people are without access to clean water[4]. Human Appeal has built water purification plants in war-torn regions such as Palestine, providing 200,000 children with safe water as a result.

[1] Data: UNICEF

[2] Data: World Health Organisation

[3] Data: UNICEF

[4] Data: WHO/UNICEF

Please let me know if you need anything else,